6 tactics for persuading and influencing other people:
1. Request - "can you do this for me, [please]?"
This is where we generally start when we have no connection or relationship with the other person. Use this if you have no other option. And please say please.
2. Legitimising - "X said you need to do this"
If they don't respond to our Request, we could invoke the name of a person, department or organisation that the other person respects (or fears). But most of the time it doesn't feel great, and it undermines your own authority.
3. Rational Persuasion - "It makes sense to do this because..."
With some level of connection, we can explain why we need them to take action, listing the pros and cons and constructing a logical argument.
4. Exchange - "if you do this for me, I'll do that for you"
If we know (or can guess) what's important to the other person, we can propose a deal. Be careful though - it can feel like bribery.
5. Appeal to Relationship - "can you help me (as a long-standing friend)"
If we already have an established relationship, we can lean on that.
6. Appeal to Values - "this will help you live your value of X"
Finally, if we know their values, we can frame the ask in terms of how it will help them live one or more of their values. "I know the hours will be long but this project is a great opportunity for you to do something good for the environment".
This is the most effective tactic - so make a point of getting to know people and their values before you need to ask them to do something for you.
Use responsibly.
